Based between London in the UK and Lake Naivasha in Kenya brothers Sean and Ivan Ross are at the heart of this event. With years of experience promoting events in the UK and with deep roots in Kenya, they came up with the idea of a festival as the perfect means to celebrate on an international stage the richness of East African culture and music as well as promote the unity and beauty of Kenya, while helping local community projects.

The festival's charitable ethos is to raise funds directly for the local community in the Lake Naivasha area. Profi ts from ticket sales will be used to help provide a clean, accessible water supply, improved sanitation and to support projects promoting environmental awareness.

We also plan to promote and distribute a recycled cooking fuel called "Moto poa" that will go towards limiting the use of charcoal, helping to reduce deforestation.