Unisa's Department of Communication Science and the Sacomm Film Interest Group presents:

"Film Cities and Competitive Advantage in South Africa: Film Services, Network and Value Chain Approaches." Towards a national collaborative research project.

PRESENTED BY:

Keyan G. Tomaselli with Nyasha Mboti
The Centre for Communication, Media and Society, University of KwaZulu-Natal

This national collaborative research project will propose a method and modus operandi of engagement to establish a project that accomplishes the following tasks, to:

1) develop a theoretical approach to analyse competitive advantage

2) apply a film services approach within cities that:
- measures a city's film friendliness
- identifies and tests the strength of value chain relations and how these are served by film commissions and city film offices
- studies the interaction of film production networks within film cities

3) chart the size, shape and characteristics of local film industries

4) conduct action research in promoting community-based developmental mini-cinema complexes that will
- enable job creation and create safe leisure spaces in urban settlements lacking entertainment/educational and community policing services and
- the likely return of these complexes to the film sector (including
production).


Date: 16 November
Time: 10:00 - 11:30
Venue: Unisa Muckleneuk Campus;
Dr Miriam Makeba Concert Hall,
Fourth Floor Theo van Wijk Building


The 2012 SACOMM Conference will be linked to the IAMCR Conference, 6-19 July, Durban.
A student pre-conference (MA, PhD) is scheduled for 15 July.

For more details see the Conference website: http://www.iamcr2012.ukzn.ac.za/